From the event website

Hotter’N Hell Hundred and the cycling community of America can look forward to continued innovation in 2008, GPS mapping, and changes to Hell’s Gate. Riders and racers from all over the USA will celebrate the 27th annual Hotter’N Hell Hundred on Aug. 23, 2008. Hotter’N Hell Hundred will continue to excite record numbers of participants and add to their fitness experience. The Hotter’N Hell Hundred is one of the oldest and largest cycling events in the nation. Fitness oriented riders and bicycle racers will come to Wichita Falls, Texas, from virtually every state and several foreign countries. They will set their calendars for the week of Aug. 21 – Aug. 24, 2008. The official ride start will be approximately 7:00 a.m. (official sun rise) on Saturday, Aug. 23, 2008. The Endurance ride is Saturday Aug. 23,2008 with USCF racing on Friday and Saturday. The HHH will continue to offer an off-road race and a trail run as well. By the way, the HHH is always 9 days before Labor Day.

Several things happen during the Hotter’N Hell weekend. The activities that comprise the HHH are: Registration, Consumer Show, Spaghetti Dinner, USCF Criterium Race, USCF Road Race, the Hotter’N Hell Hundred Endurance Ride, an Off-Road bicycle race, off-road trail run along with entertainment food and fellowship at the Finish Line Village. In other words, HHH is not just one day, it is at least 3 days of challenging and inspiring activities.

Endurance cyclists will face wind and heat with the help of 4,000 event volunteers on routes up to 100 miles. The Hotter’N Hell Hundred route is rolling with some long inclines accentuated by incessant wind. With the huge consumer products show, off-road mountain biking and USCF Races over the weekend, the Hotter’N Hell offers an awesome start and the greatest weekend on two wheels. If you are going to ride 100 miles, the best place to do it is at the Hotter’N Hell Hundred!

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